52: How to Get Your Email Opened

Using these two tactics

Picture of the week: San Fran motel I stayed at

Here are two tactics I use to get my emails opened.

As with any tactic, they’re meaningless if your strategy is off.

In other words, if your emails aren’t relevant or are hard to read, getting them opened will do you no good.

You need to work on that part first. Here’s a previous post to help.

Agenda:

1. The Anti-Connect & Pitch

2. Pro Multi-Threading

3. Bonus Tip

Aren’t I good at naming things???

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1. The Anti-Connect & Pitch

Before I send an email, I’ll connect on LinkedIn and send this:

Hey [name], I hate to do the “connect & pitch” so I wanted to give you a heads up, I’m sending over an email shortly.

Thought it could be relevant based on XYZ. You can let me know if it’s not. Promise I won’t be offended lol

Then send your email with the subject line: “From LinkedIn”

You might be thinking “But Jed, you’re contradicting your last post with this”

Sure. Buuuuut, different situations call for different tactics:

I use this as the first touch on cold leads because it shows I’m human.

Whereas in my last post, I explained that the “connect & pitch” is OK to use when you’ve “warmed the lead up” already.