49: 3 LinkedIn Content Ideas

& how to use your content to get meetings...

Picture of the week.

Agenda:

1. Debunking the Myths Holding You Back

2. 3 Ideas to Get You Started (with examples)

3. How to Use Your Content to Get Meetings

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Debunking the Myths Holding You Back

You don’t need to be a top performer to create valuable LinkedIn content. 

You just need to know who your audience is.

If you’re one day into your first sales role, you have content for people still looking for their first gig. 

If you’ve been in sales for six months, you can share your ramp experience with reps just starting.

If you’ve been promoted from SDR to AE, you can share that with the thousands of SDRs grinding to do the same.

You get the point.

So when reps say they can’t make LinkedIn content because they’re not an “expert” or “top performer”, it’s either because (a) they don’t think they have something worthwhile to share (which we debunked) or they’re just not sold on the benefits.

Sooo… here are some of the benefits I’ve seen first hand:

• More replies to your outreach because of your brand, and even inbound leads

• People are more willing to give you referrals

• Podcast, webinar, and other content opportunities (you can then use that audience to prospect)

• More job opportunities and promotions

And here’s the thing, you don’t have to be an expert copywriter to get those results. Nor do you have to love content creation.

It just takes consistency: pick a posting schedule and stick to it.

If you decide to take that next step and stick to a schedule, here are a few content ideas I personally used to help you get started.

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#1 Question Posts

This is THE easiest way to get started.

Salespeople have egos. They love to give you their opinion. So simply ask a question you’re genuinely curious about and watch your engagement skyrocket.

Pro tip: ask a controversial question for max engagement (i.e. should you use a permission-based opener or not?)

Here’s a real example.

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#2 Day in the Life Posts

SDRs have tons of interesting conversations between the hundreds of calls and emails we do each week.

Pick out a recent conversation or email response, share it, and make an observation.

Or share something relatable from one of those conversations. For example, share a time you fell flat on your face in a cold call.

The world needs to hear more stories from reps who are actually in the trenches doing the job.

Here’s a real example

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#3 Experimentation Posts

If you tried something new this week, share why you did it, and the results. For example, a new subject line, call opener, or social selling technique.

This is “learning out loud”.

You’re taking ideas you learned from podcasts, books, and other content, trying them out, and sharing the results.

The best part is you’re not putting pressure on yourself to be the expert. You’re simply sharing your experience so others can learn from it.

Here’s a real example.

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How to Use Your Content to Get Meetings

This is the exact playbook I used when I first started creating content:

1. Build a Sales Navigator list of your target persona (title, industry, territory, company size, etc.)

2. Filter the list by prospects who posted on LinkedIn in the last 90 days

3. Save the list and send connections to 20 of them every day for a month (20 workdays x 20 connects a day = 400 connections sent)

In my experience, roughly half of them accept. Meaning in one month, I’d have 200 new connections in my ICP who are active on LinkedIn

Naturally, some of those connections will start engaging with your content as it pops up in their feed.

That engagement is “warming them up” to your name and company for when you eventually reach out.

Anytime a prospect in your ICP likes or comments on your post, add them to a cadence.

Anytime a non-decision maker in your ICP likes or comments on your post, add them to a referral/information gathering cadence.

The response rates are much higher since these people are far more likely to be familiar with you.

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LinkedIn is a long game.

You won’t get the immediate satisfaction that you would get from calling someone up and booking a meeting on the spot (hence, why cold calling will never die).

But over time, the effects of building a brand add up and will lead to frictionless meetings.

Thanks for reading,

Jed

P.S. If you’re reading this, that means you’re a paid subscriber - thank you! If you have ANY questions I can answer or ideas for future posts that would be valuable to YOU, drop them in the comments section!