Practical Prospecting

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40: My Bottom Up Strategy

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40: My Bottom Up Strategy

An in-depth look at how I use info from ICs to book meetings.

Jed Mahrle
Aug 15, 2021
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40: My Bottom Up Strategy

jed.substack.com
Picture of the week.

Individual contributors (IC’s) are my best friends.

Why?

Their inbox is 100 times less cluttered than a decision-makers (DM’s) inbox.

Which means higher reply rates : )

And since IC’s (in my case, Account Executives) are end-users of my product, they have insights into the pains and inefficiencies with their current process.

Those insig…

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