40: My Bottom Up Strategy
An in-depth look at how I use info from ICs to book meetings.
Individual contributors (IC’s) are my best friends.
Their inbox is 100 times less cluttered than a decision-makers (DM’s) inbox.
Which means higher reply rates : )
And since IC’s (in my case, Account Executives) are end-users of my product, they have insights into the pains and inefficiencies with their current process.