40: My Bottom Up Strategy

An in-depth look at how I use info from ICs to book meetings.

Picture of the week.

Individual contributors (IC’s) are my best friends.

Why?

Their inbox is 100 times less cluttered than a decision-makers (DM’s) inbox.

Which means higher reply rates : )

And since IC’s (in my case, Account Executives) are end-users of my product, they have insights into the pains and inefficiencies with their current process.

Those insig…